The bustling Kejetia Market in Kumasi turned into a center of celebration this past weekend as Ecobank Ghana held the grand final draw of its 5 Star Enjoyment Promotion. The
event marked the climax of a three-month campaign that saw the bank distribute a staggering GH₵1.5 million in total rewards to approximately 10,000 customers across the country.
In this final leg alone, 4,268 customers walked away with prizes valued at GH₵630,000, providing a timely financial cushion for families navigating the post-festive season.
1. Breakdown of the GH₵630,000 Grand Prize Pool
The final draw was designed to offer a mix of immediate liquidity and essential lifestyle support.
| Reward Category | Value (GH₵) | Type of Benefit |
| Direct Cash | 367,500.00 | Instant bank transfers to winners |
| Vouchers & Coupons | 262,500.00 | Shopping, Fuel, and Airtime |
| Protection | Included | Insurance coverage for winners |
| Total (Final Draw) | 630,000.00 | — |
The campaign, which ran from November 2025 through January 2026, had already rewarded 3,060 customers in an earlier mid-campaign draw on January 14.
2. Encouraging "Healthy Financial Habits"
Mrs. Regina Ofori, Head of Marketing and Brand at Ecobank Ghana, emphasized that the promotion was more than just a giveaway. It was a strategic effort to promote savings and financial discipline during a time of year often characterized by overspending.
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Savings Incentive: Customers qualified for the draw by maintaining or increasing their account balances.
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Post-Festive Relief: By timing the grand draw for February, the bank aimed to help customers manage the "January blues" and school-fee pressures.
3. Banking Beyond the Branch: 5,000 Express Points
The event also served as a platform to highlight Ecobank’s vast digital and physical footprint. Mrs. Ofori noted that the bank’s 5,000+ Express Points—community-based agent locations—now allow Ghanaians to perform critical banking tasks without stepping into a traditional branch.
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Local Access: Convenient deposits and withdrawals in neighborhoods.
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Global Reach: Facilitating international transfers through local agents.
4. Security Alert: "Protect Your PIN"
Amid the excitement, the bank issued a stern warning regarding the rise in digital fraud. Mrs. Ofori urged customers to stay vigilant against scammers who impersonate bank officials.
"Do not share your PINs, OTPs (One-Time Passwords), or account details with anyone. Ecobank will never ask for this sensitive information over the phone." — Mrs. Regina Ofori
The Bottom Line
With the "5 Star Enjoyment" promotion now concluded, Ecobank has successfully reinforced its position as a customer-centric leader in the 2026 "Reset" economy. By combining massive financial rewards with a push for digital security and savings, the bank is ensuring its customers are not just "enjoying," but are also financially secure for the year ahead.
