In a significant move to unify Ghana’s sports media and governance, the Sports Writers Association of Ghana (SWAG) leadership met with the Minister for
Sports and Recreation, Mr. Kofi Iddie Adams, on Tuesday, February 17, 2026.
The "high-powered" courtesy call, led by SWAG President Mr. Kwabena Yeboah, served as the association's first formal engagement with the Minister since he took office exactly one year ago, in February 2025.
1. Commending the "Open-Door" Policy
Mr. Kwabena Yeboah praised the Minister for his unprecedented accessibility, noting that Mr. Adams had visited SWAG’s offices even before his formal appointment—a gesture the association described as "unprecedented."
Recognition of Global Impact:
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AIPS Congress: SWAG lauded the Ministry’s sponsorship that enabled Ghana’s delegation to attend the 8th AIPS Africa Congress in Banjul, The Gambia (Feb 6–9, 2026).
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Narrative Control: The President highlighted that such international exposure allows African journalists to champion local stories, positioning sports as a viable "economic enabler" for the continent.
2. Capacity Building and Media Training
Recognizing that sports journalism is the bridge between the sector and potential investors, Minister Kofi Adams made a firm commitment to institutional growth.
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Training Modules: The Minister pledged to collaborate with SWAG to develop specific training modules for sports journalists to enhance their professional capacity.
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Constructive Journalism: He emphasized that "responsible and productive journalism" is essential for attracting investors and shaping the sector’s future policies.
3. Support for the Ghana Sports Fund
A major pillar of the 2026 sports agenda is the newly operationalized Ghana Sports Fund, which was inaugurated in January 2026.
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The Appeal: SWAG called for increased publicity and transparency for the fund to ensure it reaches its goal of supporting grassroots sports and underfunded disciplines.
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Diversification: Both parties agreed on the urgent need to look beyond football and invest in other high-potential sports like athletics, boxing, and arm-wrestling (referencing the upcoming "Accra 2026" 15th Africa Arm Wrestling Championship).
The Delegation
The meeting included a wide spectrum of SWAG’s leadership, representing various facets of the sports media landscape:
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Kwabena Yeboah (President)
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Evelyn Nsiah Asare (Vice President)
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Charles Osei Asibey (General Secretary)
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Kenneth Odeng Adade (Deputy General Secretary)
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Owuraku Nsiah (Treasurer)
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Franklin Anane Gyimah, Tilda Elinam Acorlor, and Francis Ofori (Key Officials)
The Bottom Line
The meeting marks a new era of synergy between the "voice" of sports (SWAG) and the "engine" of sports (MoSR). As Minister Adams seeks to implement a "reverse pyramid" approach—prioritizing school sports and grassroots infrastructure—the partnership with SWAG will be the primary vehicle for ensuring these reforms are communicated effectively to the 1.4 billion people on the continent.
