As the Cocoa Processing Company (CPC) enters its 60th year, the manufacturer of the iconic Golden Tree brand is embarking on an aggressive expansion strategy. Speaking ahead of National Chocolate
Day 2026, Sales and Marketing Manager Nana Agyemang Ansong revealed that the company is leveraging the African Continental Free Trade Area (AfCFTA) to scale beyond its current West African strongholds of Togo, Nigeria, and Benin.
The company’s vision is to transform Ghana into the "Switzerland of Africa"—a global benchmark for premium chocolate production—moving from semi-finished cocoa exports to a fully integrated manufacturing and training hub.
The 2026 National Chocolate Week
The 2026 celebration, themed "Eat Chocolate, Stay Healthy, Grow Ghana" with the sub-theme "Chocolate for All: Taste, Share, and Care," marks a significant milestone in domestic consumption.
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Consumption Surge: Per capita chocolate consumption in Ghana has officially doubled, rising from 0.5kg to 1.0kg per annum. CPC has set a medium-term target of 2.0kg.
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Regional Visibility: For the first time, CPC, in collaboration with the Ghana Tourism Authority (GTA) and COCOBOD, is establishing visibility points in all 16 regional capitals.
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National Launch: The official launch of the 2026 festivities took place today, Wednesday, February 11, at the Nationalism Park in Accra.
Strategic Highlights & Activities
To mark the week-long event (Feb 9–14), CPC has rolled out a series of interactive and educational programs:
The "Resetting" of the Cocoa Value Chain
The company’s growth is supported by a renewed government focus on value addition. Vice President Prof. Naana Jane Opoku-Agyemang recently urged CPC to explore "untapped" domestic markets, specifically the Senior High School (SHS) sector, to boost youth nutrition and solidify the local consumer base. This aligns with CPC’s 100% share price increase recorded in late 2025, reflecting strong investor confidence in the company's "Africa-first" trajectory.
The Bottom Line
As CPC turns 60, it is no longer just a local producer but a continental contender. By doubling domestic consumption and using AfCFTA to bypass traditional trade barriers, Golden Tree is well-positioned to lead Ghana’s transition from a raw bean exporter to a high-value chocolate exporter.
